Goal
The reason for this study will be to look at exactly how “mother admirers” affect current activities out of parasocial dating ranging from admirers and idols also to gain deeper skills into reasons hidden the new purchase of idol dolls. While doing so, from the like the event and you may viewpoints out-of male idol admirers, the analysis aims to expand brand new understanding of partner choices and you will boost knowledge of the fresh new motives driving idol-toy usage.
Design/methodology/strategy
Providing idol-toy consumers because the browse objects, this study presented textual studies plus-depth interviews to explore fans’ motivations for purchasing idol dolls.
Conclusions
Idol toy orders are driven because of the mental accessory, such as for instance certainly one of mother fans which attempt to expose a sense of manage and keep maintaining a parent–child relationships. As well, buying idol dolls can also act as a good disguise to possess girlfriend admirers to full cover up its romantic aspirations regarding their idols. Also, idol dolls act as semiotic identifiers, drawing like-oriented admirers and you will putting on area recognition. It must be indexed you to definitely men idol fans, that happen to be thought deviant throughout the male normative, face analysis within the feminine-dominated groups, in need of after that proof authenticity.
Basic effects
This study promotes understanding the motivations about idol-toy purchases and can assist marketers for the catering towards the emotional demands away from fans, like mother admirers, by the design and you can sale dolls you to definitely resonate with regards to desired experience of accessory.
Public ramifications
From the taking and you will concentrating on the positive regions of lover points, this study causes the newest ongoing process of de-demonization and you will normalization out-of fandom. On the other hand, this research and seeks so you can donate to an even more complete knowledge of problems and you will emotional requires of Chinese young age bracket.
Originality/worthy of
This research explores brand new less than-researched mom-fan group’s emotional requires as well as their motivations of shopping for idol-dolls. It also acknowledges the new distinct point of views and enjoy from men idol fans, bringing a brand new and you will book viewpoint into idol-toy usage.
step one Addition
” tabindex=”0″> considering celebrities’ looks had been sold once the a different sort of form to have Chinese fans to share their good affection for their precious idols, causing producing a unique Chinese fandom community. To the Weibo (probably one of the most preferred social media platforms within the Asia), the net neighborhood to own idol-doll-creators, buyers, and you can idol admirers presently has collected more 460,000 supporters that will be extremely feminine-dominated. With this program, it’s quite common enthusiasts, who’s got a vast collection of idol dolls, to create lovable photos and you may express their experiences into the putting on a costume and implementing make-up to their “newborns.” With regards to the latest user declaration, one of the idol-doll professionals, brand new blog post-2000 age group stands for the best proportion, reaching 43 %, accompanied by brand new post-1995 age group ranking next, that have a proportion during the twenty six % (“2021 Thread Toy Members Belief Statement” 2021). Thus, Age bracket Z, anyone, anybody born between the late 1990s and early 2010s (Priporas mais aussi al. 2020), definitely activates which have idol-doll requests due to interactive social networking systems.
Throughout the point in time away from participatory fandom and you may lover benefit, fans’ usage choice and their detected connection with idols are subjects out-of informative lookup. How admirers get in touch with superstars could have been recognized as parasocial interaction-this new nonreciprocal, fictional communication anywhere between admirers and mass media personae (Liebers and you may Schramm 2019; Yan and you can Yang 2021). Lately, fans actively getting into this new parasocial matchmaking dream regarding the a close kinship that have idols, provided that they might manage, or at least keeps an obvious degree of impact on their idols. Towards the Chinese social network, there was a development where admirers, specifically women, reference on their own since idols’ parents, aunts, otherwise siblings. When you are prior research has generally looked at parasocial relationships centered on heterosexual norms and fans’ personal ambitions from the idols (we.elizabeth., “girlfriend/partner fans” from idols), absolutely nothing has been identified regarding the “mother admirers”,“Mommy fans,” refer to fans (normally women admirers) who’re co-cultivating idols/famous people because their older female family relations. They state on their own as the mother of your own idol and are indulgent so you can idols, delivering them since the lovely MySpecialDates hur man tar bort konto, simple high school students who require their additional care (Yan and you may Yang 2021).