Goal
The goal of this study should be to see how “mom admirers” influence on the existing models of parasocial matchmaking anywhere between fans and you may idols in order to gain higher knowledge to the reasons underlying this new purchase of idol dolls. At exactly the same time, by for instance the experiences and you may point of views out-of men idol fans, the research tries in order to broaden the fresh new comprehension of lover behavior and augment knowledge of brand new reasons riding idol-doll usage.
Design/methodology/approach
Getting idol-toy customers while the research items, this research held textual studies as well as in-breadth interview to explore fans’ motives for purchasing idol dolls.
Conclusions
Idol toy requests was driven from the emotional connection, such as for example one of mommy admirers who seek to introduce a feeling of manage and sustain a father or mother–child relationships. While doing so, to find idol dolls may serve as a great disguise to possess girlfriend fans to full cover up its close fantasies about their idols. More over, idol dolls serve as semiotic identifiers, drawing such as for instance-inclined admirers and you may putting on neighborhood recognition. It should be noted you to male idol fans, who will be considered deviant about masculine normative, deal with analysis when you look at the female-dominated teams, needing after that proof of authenticity.
Important effects
This research promotes understanding the motivations behind idol-doll requests and will help marketers for the providing to the emotional requires from fans, particularly mom fans, by the design and you can business dolls you to resonate through its desired feel of connection.
Public effects
Of the taking and you can concentrating on the positive regions of enthusiast activities, this study contributes to new lingering procedure for de-demonization and you can normalization out-of fandom. On top of that, this study also aims so you can contribute to a very full information of the problems and you will psychological means of your own Chinese young age bracket.
Originality/well worth
This research explores the new below-explored mom-lover group’s emotional means and their motives of buying idol-dolls. it recognizes this new distinct viewpoints and you can skills out of men idol admirers, taking an innovative new and you will unique viewpoint to your idol-doll consumption.
step 1 Inclusion
” tabindex=”0″> predicated on celebrities’ appearance had been ended up selling just like the another function to own Chinese admirers to generally share its good affection because of their beloved idols, ultimately causing the creation of an alternate Chinese fandom people. Into the Weibo (perhaps one of the most prominent social networking networks in China), the online people getting idol-doll-creators, people, and you can idol admirers presently has collected more than 460,000 supporters which will be extremely female-reigned over. On this program, extremely common enthusiasts, that has a huge type of idol dolls, to post adorable images kissbrides.com kolla den här länken här och nu and you may show the experience when you look at the dressing and you can applying makeup to their “infants.” According to the current user statement, one of many idol-doll players, the newest blog post-2000 generation is short for the highest proportion, getting together with 43 %, accompanied by the brand new post-1995 age group positions next, that have a proportion at the twenty six % (“2021 Pure cotton Toy People Sense Report” 2021). Ergo, Generation Z, somebody, anyone produced between your later 90s while the very early 2010s (Priporas ainsi que al. 2020), actively activates having idol-toy purchases because of interactive social networking programs.
Regarding the point in time off participatory fandom and you may lover savings, fans’ consumption choice and their identified reference to idols are extremely subjects of instructional browse. The way fans relate genuinely to superstars might have been identified as parasocial interaction-the latest nonreciprocal, imaginary communication ranging from admirers and you may mass media personae (Liebers and you may Schramm 2019; Yan and you will Yang 2021). In recent years, admirers definitely entering brand new parasocial dating dream in the an almost kinship having idols, providing they could manage, or at least possess an evident amount of affect its idols. On the Chinese social media, you will find a development where admirers, particularly female, reference themselves just like the idols’ mothers, aunts, otherwise sisters. If you are previous research has widely checked parasocial matchmaking centered on heterosexual norms and you may fans’ personal dreams regarding idols (i.elizabeth., “girlfriend/partner fans” away from idols), absolutely nothing has been identified throughout the “mother fans”,“Mother admirers,” reference admirers (typically feminine admirers) who happen to be co-cultivating idols/a-listers as his or her elder women family members. It is said themselves while the mom of one’s idol as they are indulgent so you can idols, delivering them just like the sweet, simple high school students who need the extra care (Yan and you will Yang 2021).